How to develop your Business Online – Part One

Everyone in this world, weather a tenager or a working professional wants to be his/her own boss… no one wants to be in boundation….or a slave to someone…..

 

Yes.. it is true that many people are happy with their jobs and don’t want to think about starting a business…. they just don’t want to take a risk in their life….. they spent their whole life working in a company and they are living with it.

 

But

 

The remainings…

 

They want to become their own boss…

 

If you are from them…. Then this article is worth reading…

 

In this article we will discuss about How to Develop Your Business Online and things on which you need to have a look if you are planning to start a business or running a business and wants to reach the online world.

 

How to Develop Your Business Online

The Idea

Most people just don’t start with an idea… They just copy the idea from a successful business…

 

“Look the restaurant near my locality is getting more and more customers everyday… I should start a restaurant near this place… I will be successful as them….”

 

Sounds good..?

 

No…

 

Don’t ever try to copy any business…

 

If he/she is successful… it doesn’t mean that you also will be….

 

Start with a Fresh Idea…

 

I know it is difficult to get a fresh idea…

 

Here are some tips..

 

Know yourself…

 

Your passion…

 

Your Hobbies….

 

Analyse yourself…  

 

What you can do…

 

We all have dreams for our life..

 

If You will follow your passion then you will be successful one day..

 

You can take a look of the society…

 

What’s missing..

 

What people need..

 

What service is not in your society…

 

You can start that…

 

Just start with your Idea…

 

And remember…

 

No Business Is Small…

 

The Market

Got an idea…?

 

Now it’s time to start some serious work…

 

You have to research your niche…. Like..

 

Who would be your customers…

 

What they are searching for…

 

What the like…

 

What they don’t..

 

The best part of market research is competitor analysis..

 

You can analyze your competitors (if any)

 

You can look at their strategies…

 

And adopt the same strategy for your business…

 

But…

 

Don’t Copy them…

 

If something is working for them it doesn’t mean that it will work for your business…

.

Be Creative…

 

Create your own strategies…

 

It will take some time… but it will work soon…

 

Website

The first thing which you need to be online is a website..

 

Purchase a domain..

 

Build a website..

 

The website should be optimized for mobile phones…

 

It should have all the necessary information of your business…

 

Your address..

Your services…

 

Your products….

 

And contact information…

 

Select Your Social Media Marketing Platform

 

Nowadays.. Everyone in on their phones…

 

Everyone is connected… Digitally…

 

You have to choose a platform and just focus on that first… Eg Facebook, Instagram, Youtube etc

 

You have to find a right social media platform for your business where your target audience is…

 

In the beginning, you have to work only for a platform

 

We will cover this later in this article…

 

Brand Awareness

 

It is the step to make people know that you exist…

 

Design a logo…

 

Create a website…

 

List your business in local directories…

 

Print and Distribute your visiting cards…

 

Attend programmes in your locality… Like weddings, birthday party or any kind of gathering…

 

People will ask you there about you…

 

You can give them your card and tell them about your business…

 

You can give some of your cards to your friends or relatives so that they can distribute them in their circle..

 

So, that was for offline…

 

Now Online…

 

After selecting a social media platform…

 

You need to create your business account there…

Provide some great info there…

 

Upload your logo…

 

Upload your office pictures…

 

And you are ready to go…

 

Which Social Media Platform To Choose…

 

Instagram, Facebook, Twitter, Youtube…

 

It looks like that everyone is familiar with all these…

 

But…

 

In reality…. You have to research that what your potential customers are using…

 

Suppose most of your will be customers are on Instagram…and you are working on a twitter account…so… it means.. you are missing your clients…

 

Have a look at what different platform will offer to your business…

 

Google My Business

 

If you have a physical shop and wants to be located by nearby customers…

 

You have to list your business on Google Maps through Google My Business…

 

It will send a verification code to your physical address and after verification, you can have so many options on Google My Business…

 

In addition to your location…You can add your contact number…

 

Business hours…

 

Website link…

 

Photos…

 

Posts…

 

And you can ask people to give reviews to your business…

 

It is a great tool if you own a physical space…

 

Instagram

“More than 100 million people use Instagram every month ”

When it comes to business… Instagram is one of the best tools…

 

There are many ways you can connect with your customers through Instagram…

 

First, you have to create a business profile on Instagram…

 

If you want to increase your organic reach then…

 

Upload quality photos…

 

Upload videos

 

Photos of your products

 

Of your office

 

Infographics

 

Use appropriate hashtags… hashtags are more powerful on Instagram than any other social media platform

 

Your followers will increase automatically if you use right captions and hashtags for your photos…

 

And you have an option to add stories…

 

You can add interesting stories…

 

Behind the scenes…

 

Testimonials…

 

Social Event Coverage…

 

Polls and Opinions

 

And If you want to Advertise on Instagram…

 

You can set your Budget

 

Target Audience

 

Target Location

 

And you are ready to go…

 

And you can track each and everything on Instagram Analytics…

 

As Simple As that…

 

(Note Instagram Advertising is Done via Facebook… You need to link your facebook page to your Instagram account to start advertising)

 

Facebook

 

“There are more than One Billion People who are active on Facebook…”

 

Facebook is the biggest social media platform right now…

 

And keeps on increasing….

 

First.. you have to create a facebook page for your company…

 

You can choose a way to advertise on Facebook… either free or paid…

 

By going organic you can…

 

Upload Text Status…

 

Photos…

 

Videos…

 

Gifs…

 

Stories…

 

Share links from other websites…

 

Tag people in your posts…

 

And Much More…

 

There are endless opportunities to connect with people on Facebook…

 

And if you want to advertise…

 

You can create ads… For Facebook and for Instagram also…

 

Just select your goal…

 

Budget…

 

Target audience…

 

Location

 

And you are ready to go…

 

Run a campaign and track your ad performance…

 

You can direct people to your website, posts or page…

 

YouTube

 

Youtube is the second largest search engine in the world after Google…

 

Yes.. you read it right…

 

Youtube started as a video uploading site…

 

But…

 

It is now a social network on its own…

 

If you want to engage with customers through a video than this is the best platform for you…

 

You have to create a youtube channel…

 

And start posting interesting video content…

 

You can upload videos of your Products

 

“How to use your products”  videos

 

Facts videos…

 

Testimonials…

 

Educational Videos

 

And Now you can upload posts to youtube…

 

You can use these posts as a teaser for your upcoming video…

 

And Don’t forget paid advertising…

 

You can advertise on youtube…

 

Just like any other platform…

 

You can choose Budget…

 

Audience…

 

Location…

 

And you are ready to go…

 

So…

 

If you are a business owner and wants to go online… You can have a look at our services…

 

Click Here

We will help you to get most out of it…

 

This was the first part of How to develop your Business Online…

 

We will be uploading the second part soon…

 

Thanks for reading…

 

Share this article if you like…

 

And Subscribe below to get an email notification of upcoming blog posts…

 

 

Any Queries?

 

Feel free to contact us…

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